[yellow tail] Reserve
With a hyper-targeted strategy, Yellow Tail Reserve Tour introduced its new line of premium Australian wines to consumers at summer lifestyle events across the country!
Developed a system whereas talent could quickly and easily learn the basics of an otherwise complex product.
Created an atmosphere of refinement while maintaining brand’s laid-back, Aussie image.
Adapted constantly to the unusual and various alcohol laws found throughout the country.
Maintained to highest standards presentation of VW Touareg branded upscale vehicle.
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